Dr. Houda Koussa

Dr. Houda Koussa is the Founder & CEO of Archers, a pioneering research and consultancy firm in Dubai, and a Strategic Advisor to Kaizen Torch. With over 20 years of experience leading research, media, and communication strategies for global brands including MRC, Red Bull, Image Nation Abu Dhabi, Global learning, and MBC Group she is recognized as one of the region’s foremost experts in media audience measurement and consumer insights.

A PhD holder in International Communication & Research, Dr. Houda is known for transforming research into actionable strategies that drive growth and innovation. At Kaizen Torch, she brings her expertise in strategy, vision, and data-driven insight to guide the movement, ensuring the Torch not only shines but ignites measurable impact worldwide